Marketing Excel Template

Download the Asset Approval Log Template for free.

Consultation

If you want approval planning, review dates, owners, asset checks, and revision notes in one place, we can shape the Excel and web versions around that workflow. We can also keep the workbook compact for day-to-day use.

We can adjust the columns to match your review workflow.

A free Excel template that keeps asset requests, approval status, and revision history in one workbook. The table below shows how these fields could map to a web workflow.

Free download Approval records Draft status Asset links
Sheets
5

Planning and review

Focus
Consistent output

Keep review cadence stable

Input
Simple to adapt

Easy to update weekly

Example inputs

See the approval context at a glance

Keeping the content title, channel, publish date, owner, and status together makes scheduling and review much smoother.

Content Product launch article
Channel Blog and newsletter
Publish date 2026-04-21
Status Ready for review

Free download

Review the Excel version first

A free Excel template that makes it easier to organize asset requests, approval status, and revision history in one workbook. Download it first, then compare the proposed web workflow in the mapping table below.

File

Asset Approval Log Template.xlsx

File name: marketing_operations_asset_approval_log_template_en.xlsx

Sheets
5 sheets
Use case
Asset requests, approval status, revision history
Keep asset names, request dates, channels, and creator assignments in one place.
Track drafts, assets, and revision notes without switching between files.
A practical bridge from spreadsheet-based editing to a system-ready process.
Download free Excel template

Start with the core assumptions first.

How to use it

How asset approval stays organized in Excel

A light approval flow that keeps planning, production, and review connected.

Step 1

Set approval criteria

Register asset types, distribution channels, and creators or reviewers first.

Step 2

Register asset requests

Record the asset name, request date, creator, and approver so each request has an owner.

Step 3

Asset preparation

Check copy, images, and landing page tasks before review.

Step 4

Publish review

Log revision notes and keep the next update visible in the same workbook.

How Excel maps to the web

Which Excel columns become which screens

The same structure can later be turned into a shared approval board, so the team keeps one source of truth.

Excel element System element Notes
Excel element
Asset settings
System element
Approval settings
Notes
Keep asset types, channels, and creators or reviewers consistent.
Excel element
Asset list
System element
Approval board
Notes
Check asset names, owners, request dates, and approval states together.
Excel element
Review history
System element
Review timeline
Notes
Track each asset version, review result, and feedback together.
Excel element
Dashboard
System element
Approval summary
Notes
Use the manually entered counts and shares as a starting point for a future shared summary.

Adoption boundary

Where Excel is enough, and where the system should start

A single-editor schedule can stay in Excel. Shared reminders, status changes, and many publication tracks are usually the first reasons to move part of the workflow into a system.

Excel is enough

Small approval calendar

If one person or a very small team updates the schedule, a workbook is usually enough.

  • Few authors
  • Low volume
  • Weekly updates
Partial systemization

Shared calendar and task board

A web board helps when editors need reminders, status changes, or faster visibility.

  • Status sharing
  • Task reminders
  • Draft visibility
Full systemization

Multi-channel review

Use a system when you need approvals, CMS integration, and many publication tracks.

  • Multiple channels
  • Approval flow
  • CMS integration

FAQ

Frequently asked questions

Common questions before you adopt the template.

What do you need for an estimate?

Editorial scope, update frequency, and the number of authors are enough to estimate the right setup.

Can I use it with my current files?

Yes. You can keep your current content sheet and introduce the calendar gradually.

Is mobile viewing supported?

Yes. It is built for quick checks on both desktop and mobile devices.

Can I start with one channel only?

Yes. You can start from a single publication channel and expand later.

Download free Excel template View Systemized Version Contact us