Marketing Excel Template

Download the Asset Approval Log Template for free.

A free Excel template that keeps asset requests, approval status, and revision history in one workbook. The same page also shows the matching system flow.

Free download Editorial calendar Draft status Asset links
Sheets
4

Planning and review

Focus
Consistent output

Keep review cadence stable

Input
Simple to adapt

Easy to update weekly

Example inputs

See the approval context at a glance

Keeping the content title, channel, publish date, owner, and status together makes scheduling and review much smoother.

Content Product launch article
Channel Blog and newsletter
Publish date 2026-04-21
Status Ready for review

Free download

Review the Excel version first

A free Excel template that makes it easier to organize asset requests, approval status, and revision history in one workbook. Use the download first, then compare the web-based workflow on the same page.

File

marketing_operations_asset_approval_log_template_en.xlsx

Sheets
4 sheets
Use case
Asset requests, approval status, revision history
Keep topic ideas, publication dates, and owner assignments in one place.
Track drafts, assets, and revision notes without switching between files.
A practical bridge from spreadsheet-based editing to a system-ready process.
Download the Excel template

Start with the core assumptions first.

How to use it

How asset approval stays organized in Excel

A light approval flow that keeps planning, production, and review connected.

Step 1

Topic intake

Collect topic ideas and sort them by priority and deadline.

Step 2

Editorial schedule

Assign publish dates and owners so the calendar stays realistic.

Step 3

Asset preparation

Check copy, images, and landing page tasks before review.

Step 4

Publish review

Log revision notes and keep the next update visible in the same workbook.

How Excel maps to the web

Which Excel columns become which screens

The same structure can later be turned into a shared approval board, so the team keeps one source of truth.

Excel element System element Notes
Excel element
Topic list
System element
Content backlog
Notes
Ideas, priorities, and deadlines stay visible.
Excel element
Editorial calendar
System element
Calendar board
Notes
Publishing dates and owners can be checked together.
Excel element
Asset checklist
System element
Task board
Notes
Copy, images, and landing page tasks are easy to track.
Excel element
Revision notes
System element
Revision history
Notes
Version history can move cleanly into a change log.

Adoption boundary

Where Excel is enough, and where the system should start

A single-editor schedule can stay in Excel. Shared reminders, status changes, and many publication tracks are usually the first reasons to move part of the workflow into a system.

Excel is enough

Small approval calendar

If one person or a very small team updates the schedule, a workbook is usually enough.

  • Few authors
  • Low volume
  • Weekly updates
Partial systemization

Shared calendar and task board

A web board helps when editors need reminders, status changes, or faster visibility.

  • Status sharing
  • Task reminders
  • Draft visibility
Full systemization

Multi-channel review

Use a system when you need approvals, CMS integration, and many publication tracks.

  • Multiple channels
  • Approval flow
  • CMS integration

FAQ

Frequently asked questions

Common questions before you adopt the template.

What do you need for an estimate?

Editorial scope, update frequency, and the number of authors are enough to estimate the right setup.

Can I use it with my current files?

Yes. You can keep your current content sheet and introduce the calendar gradually.

Is mobile viewing supported?

Yes. It is built for quick checks on both desktop and mobile devices.

Can I start with one channel only?

Yes. You can start from a single publication channel and expand later.

Consultation

If you want approval planning, review dates, owners, asset checks, and revision notes in one place, we can shape the Excel and web versions around that workflow. We can also keep the workbook compact for day-to-day use.

We can adjust the columns to match your review workflow.