Sheets
5
Instructions, dashboard, register, log, and settings
Campaign performance template
Download the Campaign Performance Log Template for free. Turn campaign data into a clear weekly review.
Consultation
We can help you decide which campaign metrics belong in Excel and which should move into a shared system. We can also align the workbook columns with your channel naming, attribution rules, and reporting calendar.
Bring your current scorecard or campaign list and we will map the next practical step.
A free Excel template for organizing campaign spend, impressions, clicks, conversions, and ROI in one reviewable workbook.
Campaign register
Channel comparison
Conversion tracking
ROI review
Core view
ROI
Compare spend and outcomes by campaign
Columns
16
Clicks, conversions, and cost efficiency
Input example
Align the measurement assumptions first
Set the campaign definition first, then review cost and outcome signals on the same page.
Campaign
Spring acquisition
Channel
Search and social
Measurement
Spend → click → conversion
Review rhythm
Weekly scorecard
Free download
See what is inside the campaign performance workbook
Bring campaign spend, impressions, clicks, conversions, and return on investment into one workbook. Start with the campaign register, then use the log to compare results by channel and period.
File
Campaign Performance Log Template.xlsx
File name: marketing_operations_campaign_performance_log_template_en.xlsx
Sheets
5 sheets
Purpose
Campaign measurement, channel comparison, and ROI review
Record the channel, budget, and active dates before entering results; add an owner column if needed.
Compare planned budget with actual spend, clicks, conversions, and cost metrics in the same register.
Maintain daily or weekly results in the log and add an observation column so the next campaign review has a clear history.
Begin by entering the campaign name, channel, budget, and measurement period.
How Excel is used
What campaign performance tracking looks like in Excel
A consistent campaign definition makes every later metric easier to compare and explain.
Step 1
Define the campaign
Create a unique campaign ID and record the channel and active dates; add owner and purpose fields if needed.
Step 2
Record investment
Enter budget and actual spend together so efficiency is read against the same baseline.
Step 3
Log performance
Capture impressions, clicks, conversions, and cost metrics for the selected period.
Step 4
Run the review
Review channel differences, record the reason for material changes in an added observation field, and carry the decision into the next plan.
Excel to screen mapping
Which Excel columns turn into which screens?
When the workbook's campaign definitions are carried into screen design, the path from media spend to business outcome stays visible.
Excel element
System element
Notes
Excel element
Campaign register
System element
Campaign workspace
Notes
Keeps campaign ID, channel, budget, and active dates together for consistent reporting; add an owner field if needed.
Excel element
Performance dashboard
System element
KPI dashboard
Notes
A system can summarize spend, clicks, conversions, CTR, CVR, CPA, and ROI using consistent rules. Calculate these manually in this Excel workbook.
Excel element
Campaign log
System element
Performance timeline
Notes
Stores dated results; add an observation field to explain changes in spend, traffic, or conversion volume.
Excel element
Channel and purpose lists
System element
Controlled fields
Notes
Keeps channel and campaign-purpose values consistent across the register and the log.