Sheets
5
Planning plus review
Marketing Excel Template
Download the Event Promotion Plan Template for free.
A free Excel template that keeps event goals, channels, owners, budgets, and weekly checkpoints in one workbook. The same page also shows the matching system flow.
Free download
Event Promotion goals
Channel plan
Weekly review
Focus
Aligned execution
Keep every channel aligned
Input
Easy to adapt
Fits small teams too
Example inputs
See the event promotion context at a glance
Keeping the brief, launch window, owner, budget, and KPI target together makes weekly checks much faster.
Event Promotion
Spring product launch
Audience
Small and midsize teams
Launch window
2026-04-15 to 2026-05-31
Budget
$18,000
Free download
Review the Excel version first
A free Excel template that makes it easier to organize event goals, channels, owners, budgets, and weekly checkpoints in one workbook. Use the download first, then compare the web-based workflow on the same page.
File
marketing_operations_event_promotion_plan_template_en.xlsx
Sheets
5 sheets
Use case
Event goals, channels, owners, weekly review
Keep the event promotion brief, channel plan, and owner assignments in one place.
Track weekly review notes in the same workbook so reporting stays simple.
A good starting point for teams that want to move from spreadsheet-first to system-ready.
Start with the core assumptions first.
How to use it
How event promotion stays organized in Excel
A short workflow that keeps the event promotion aligned from planning to review.
Step 1
Event Promotion brief
Define the goal, target audience, and success metric before anyone starts execution.
Step 2
Channel plan
Assign channels, owners, and delivery dates so the team can move in one direction.
Step 3
Asset checklist
Keep copy, visuals, and landing page tasks visible so handoffs do not get lost.
Step 4
Weekly review
Review performance every week and keep the next actions in the same workbook.
How Excel maps to the web
Which Excel columns become which screens
The same structure can become a web dashboard later, so the team does not need to rethink the workflow from scratch.
Excel element
System element
Notes
Excel element
Event Promotion brief
System element
Event Promotion board
Notes
Goal, audience, and success criteria stay visible.
Excel element
Channel plan
System element
Channel calendar
Notes
Paid, email, and social channels can be checked together.
Excel element
Budget tracker
System element
Budget table
Notes
Planned and actual spend can be compared quickly.
Excel element
Weekly review
System element
Progress dashboard
Notes
Status and next actions move cleanly into a dashboard.