Wholesale to Retail Pricing (Landed Cost / Margin / Tax / FX / Shipping Allocation)
Markup / Margin / Landed Cost Calculator
Estimate landed cost from wholesale price, then generate recommended retail price ranges from margin or markup targets.
No save by default
Works offline with manual input
Shipping allocation by weight / volume / value
Calculate landed cost from wholesale price
Use manual FX, shipping, duty, import tax, and sourcing fees to estimate realistic landed unit cost.
Build recommended price ranges by margin or markup
Switch between margin and markup formulas, include or exclude selling fees, and compare tax-exclusive and tax-inclusive ranges.
Multi-SKU mode with shipping allocation
Allocate shipping by weight, volume, or value and output SKU-level landed cost and suggested pricing bands.
How to use
- Start with Simple mode (1 SKU): enter wholesale unit, quantity, FX, shipping, and target margin/markup.
- Set duty, import tax, and fees when needed.
- Review converted wholesale, landed unit cost breakdown, and recommended retail ranges.
- Switch to Multi-SKU mode for allocation by weight/volume/value.
- Copy results or download CSV/TSV for reuse.
Examples
Simple mode
Input: USD 10, quantity 12, FX 150, shipping 6000, margin 50-60%
Output: landed cost per unit and recommended net/gross retail ranges.
Multi-SKU allocation
Input: SKU A/B/C, weight allocation, duty 5%, import tax 10%
Output: SKU-level landed costs and recommended price ranges with total summary.
Important notes
- Taxes, duties, and fees vary by region, contract, incoterms, and taxation method. Results are estimates.
- For final tax, customs, and accounting decisions, confirm with official sources and professionals.
Frequently Asked Questions
FAQ
Rates differ by country. Are defaults fixed?
No fixed country defaults. Enter rates manually each time for practical operations.
Do you auto-fetch FX rates?
Manual input is the default so the tool works offline and remains under your control.
Can I allocate shipping by SKU?
Yes. Switch allocation method by weight, volume, or value depending on your use case.
What is the difference between margin and markup?
Margin is profit over selling price. Markup is profit over cost.
Should selling fees be included in margin?
If you need practical profitability forecasts, include selling fees (recommended).
Should I design with tax-inclusive or tax-exclusive price?
Follow the display rule of your sales channel. This tool shows both.
Important notes
- Taxes, duties, and fees vary by region, contract, incoterms, and taxation method. Results are estimates.
- For final tax, customs, and accounting decisions, confirm with official sources and professionals.
Formulas
- wholesaleLocal_i = q_i * w_i * fx
- ship_i = S * (basis_i / Σbasis)
- landedTotal_i = wholesale + ship + fixedFee + costFee + duty + importTax
- margin mode: P = (landed + fixedSellFee) / (1 - margin - feeTerm)
- markup mode: P = (landed*(1+markup)+fixedSellFee) / (1 - feeTerm)