Step 1
Set shared values
Register channel names, content types, and owners in Calendar Settings. Choose the same names in every record.
Content planning template
Content Calendar Template
Plan content titles, channels, formats, audiences, creators, reviewers, publication dates, and status in one workbook. After publishing, record impressions, clicks, conversions, and next-step follow-up actions in the performance log.
Free download
Review the five-sheet content calendar
Start with Calendar Settings, enter content in Content Plan, and record published results in Performance Log. Choose the dashboard's preset rows as a manual review summary.
File
Content Calendar Template.xlsx
File name: marketing_operations_content_calendar_template_en.xlsx
Sheets
5 sheets
Purpose
content planning, scheduling, progress monitoring, and performance tracking across channels
Assign a unique content ID and keep it the same in Content Plan and Performance Log.
Set the scheduled date, creator, reviewer, status, and preview URL before publication. The example URLs are placeholders and must be replaced.
Record impressions, clicks, conversions, and next-step follow-up actions after publication so each content item has a review history.
Dashboard counts and shares are sample values that require manual updates. The workbook has no summary formulas or charts. Channel, type, owner, and status cells are plain inputs despite the legacy color-guide wording; use the Settings names consistently.
How Excel is used
Run the content calendar in four steps
Choose the same content ID and naming rules from planning through performance review.
Step 2
Plan publication
Enter the title, audience, creator, reviewer, scheduled date, status, and preview URL in Content Plan.
Step 3
Record results
After publishing, add the publication date, impressions, clicks, conversions, evaluation, and next action to Performance Log.
Step 4
Review the calendar
Update the dashboard summary manually, compare channels, and carry the next action into a new content plan.